Impish Lee began as a small handmade lingerie line sold on Etsy. After being discovered by Urban Outfitters, Impish Lee stepped into the world of wholesale but realized their passion lies in creating a truly personal experience that is only possible through customization.
The company provides 25 designs from underwear and bras to loungewear, which are fully customizable. Impish Lee offers all designs in a large range of sizes (0-24) and bra sizes (28A-40J) to embrace women of all shapes. Shoppers can choose from over 50 fabrics and trims, creating a completely unique garment that can’t be found anywhere else. The design is then crafted in their studio in New York and shipped worldwide within three to four weeks.
The made-to-order process enables Impish Lee to remain a lean company that passes the savings onto the customer with a one-of-a-kind garment at a ready wear price point.
“We believe that since our customers know themselves better than we do, it is imperative to include them in the design process.
By having a flexible and customizable platform, we can produce intimate apparel that not only reflect individual styles and tastes, but fit perfectly too.”
Impish Lee believes your underpinnings should be made specifically for you with quality materials and construction. Their mission is to give women the ability to design intimate apparel that reflects their individuality. They maintain a focus on providing luxurious fabrics, trims, and finishes, as well as ensuring they offer you a perfect fit. With over 27 trillion unique possibilities, the customization process is not only convenient, but exciting as well.
Impish Lee is committed to creating a positive impact in all aspects of their business. Making a conscious decision to keep all manufacturing in-house in New York, they support the US economy and ethical labor practices. Their customization business model also reflects their attention to minimize waste and excess, by only creating product that is already purchased.